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What is the
4-H Name & Emblem?
How Do I Get
Permission to Use the 4-H Name & Emblem?
It depends
on who you are and for what reason you wish to use the 4-H Name
& Emblem:
- 4-H Club
or Program member or volunteer leader?
- Commercial
vendor?
- Event,
activity or program affiliated with 4-H?
- Private,
non-profit organization?
If you are
a 4-H member or volunteer, you are permitted to use the 4-H Name
& Emblem once your program is chartered with the official
4-H Charter from National 4-H Headquarters at the Cooperative
State Research, Education and Extension Service (CSREES), within
the United States Department of Agriculture (USDA). If you are
a commercial vendor, private organization or any other entity,
you need to contact either the local Cooperative Extension Service
office or the State 4-H Office to determine what steps you need
to take for your use of the 4-H Name & Emblem. Anyone wishing
to use the 4-H Name & Emblem in a way that does not specify
a local or state program, should seek authorization to use the
4-H Name & Emblem from National 4-H Headquarters at USDA.
In all private
and commercial use of the 4-H Emblem, the statement “18
USC 707” must legibly appear either to the right of the
base of the stem or below the lower right leaf of the clover.
In use internal to the Cooperative Extension System (all 4-H Youth
Development programs and clubs duly given authorization to use
the 4-H Name & Emblem) use of the statement is at the discretion
of the State 4-H Program Leader, or for those uses that are multi-state,
regional, or national in scope, at the discretion of National
4-H Headquarters.
Download
a Request for Approval for Use of the 4-H
Name & Emblem.
Official 4-H
Emblems
Two versions of the Official 4-H Emblem have now been approved
for use. They are identical, except for the placement of the 18
USC 707 statement.
Several sizes
and colors are now available for you to download. Click
here for the emblem download page. Please use these
official 4-H clovers for 4-H programming / promotional materials.
Use
the Whole Emblem
The 4-H Emblem
should always appear in its entirety- meaning it should always
appear as a whole
and complete image—the image recognized by millions of people.
This means: Don’t remove any leaves. If you are using a
clover image that has an “H” on each leaf, the leaves
cannot be removed or have another image superimposed over the
top of one of the leaves. Other images should be moved and appear
completely separate from the 4-H Emblem. This also means you shouldn’t
“cut off” a leaf by running it off the edge of the
paper in print media or other designs.
Don’t
place text or other images over or on top of the 4-H Emblem. The
4-H Emblem should not
appear screened under words or graphics. No photo, drawing, symbol,
word or other figure or object
may be placed on or obscure the 4-H Emblem. This includes on web
pages, where it should not
appear as a “watermark” behind other information.
Keep
it Upright
In general,
the 4-H Emblem should not be rotated or turned on its side. There
are some exceptions,
such as on fabric where the emblem is scattered randomly across
the fabric or in other random
designs. If you are considering an exception, please contact the
National 4-H Headquarters.
Using the 4-H
Name
The official
4-H Name includes 4-H, 4-H Youth Development, or 4-H Youth Development
Program. When using the term “4-H” it must conform
as follows:
- Numeral
“4” separated from a capital “H” with
a hyphen (not a dash, slash or space).
- The typeface
is usually Helvetica Regular, but a similar sans serif font such
as Arial may be used.
- It is well
documented in English usage, as well as in the most familiar style
manuals, that you should never begin a sentence with a numeral.
To comply with this rule, you would need to begin a sentence using
“Four-H.” This language rule, however, is contrary
to the regulations set down for use of the 4-H Name & Emblem;
if such a situation arises in writings, it is far better to re-word
the sentence slightly to avoid the language rule. An exception
to this would be in writing news headlines where the 4-H name
would be better served by using the familiar numeral-hypen-letter
combination to provide instant recognition.
- Do not use
the 4-H Emblem in place of the word “4-H” in a title
or text.
- Avoid separation
of any of the elements of the 4-H Name at the end of sentences.
This can sometimes be difficult because some software programs
override user commands. Often, these overrides do not become visible
until after printing or posting to a web page: careful scrutiny
of text after trial printing or posting is advised. If such overrides
occur, try rewording your sentence to keep the entire name on
the same line or add a small word or space between words to force
the separated portions together on the next line.
This document
is meant to be a quick reference for using the 4-H Name &
Emblem. More detailed information is given in a PDF file designed
by National 4-H, called "Using
the 4-H Name and Emblem".
If your questions are not answered here, please contact Beth Birnstihl
at (402) 472-3990 or ebirnstihl1@unl.edu. |
