INVENTURE Day is a single-day entrepreneurial adventure for middle school youth developed by the Nebraska Extension Youth Entrepreneurship and Business Opportunities (YEBO) Issue Team. Using innovation and creative problem-solving, teams of youth develop unique business concepts around a given widget which is used as inspiration for a product or service. Teams move through the INVENTURE Factory, completing challenges and working together to develop their business idea. Throughout the INVENTURE Day experiences, youth learn about a variety of entrepreneurial topics, including:
- Product Development,
- Target Markets,
- Branding, and
Youth learn what it takes to start a business through first-hand experience while working with adult mentors and entrepreneurs from their own community. At the end of the day, teams present their business ideas to local business mentors in a product pitch competition.